The Fifth Man
Saks launches ‘The Fifth Man’... a new branded men's shopping experience in NY, Beverly Hills (featured) and Chicago retail locations. The strategy was to expand into previously unused retail spaces to create a new luxury lifestyle destination for men in New York, Beverly Hills and Chicago. Customer enthusiasm and engagement with the new concept was incredibly successful. Under the visionary brilliance of Harry Cunningham’s store visual team, the concept was the winner of the IRDC / VMSD Global Retail Renovation of the Year Award.