2012 Saks + NBC Fashion Star
In the reality TV competition “Fashion Star,” NBC partnered with major retailers to bring winning outfits from its weekly design competitions to stores and online immediately. Fashion Star’s judges were buyers from Saks Fifth Avenue, Macy’s and H&M. Each week, these fashion retail buyers made real-time bidding decisions to buy and carry pieces from among the outfits they are judging. A flurry of fashion activity and charismatic judging and best in class retail presentation design created an enormously successful, "sold-out" every week phenomenon.