cw

Art direction, design and execution of Triscuit “small plates” campaign featured in Wine Spectator magazine and online. Awareness and recipe campaign capitalizing on the restaurant industry trends towards “small plates.” Each individual Triscuit cracker was its own small plate, pairing recipe topping selections with recommended wine pairings from the team of experts at Wine Spectator. Wine tasting notes were provided along food tasting notes. App developed for real time pairing on the go. Done directly with the M Shanken Custom Publishing creative department.