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Art direction, design and execution of Fosters “build your wine cellar” campaign featured in Wine Spectator magazine and online. Awareness and educational campaign capitalizing on the consumer industry trends towards home cellaring and how to identify what is right for you. Multiple cellaring strategies were outlined and shot in beautiful cellar environments, populated with selections from the Fosters portfi olio of wines.. Done directly with the M Shanken Custom Publishing creative department.
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