10022-shoe

Saks

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Saks Fifth Avenue - 10022-SHOE. Launched and established graphic platform for one of the largest initiatives Saks has ever known. It was a one of a kind launch of a stand alone shoe floor in the Fifth avenue flagship store. An entire city black dedicated to women's shoes. So big it actually did get its own zip code, which was a sensational branding coup blessed and granted by the US Post Master general.