top of page

Saks Fifth Avenue

glam gardens email
Saks debuts a new annual spring tradition called Glam Gardens. Email. Social. Events. Print

Annually, Saks creates a never before seen botanical experience across all meida in partnership with MasterCard. Saks creates massive botanical world, including a Fifth Avenue pop-up cafe and events inclusive of all majotr beauty brands and fashion publications.

Social media was a major focus, as we encouraged partner engagement and created an innovative 3D collaboration with YouTube, making Glam Gardens our most engaging social media campaign to date with 75 million impressions.
bottom of page