Saks Fifth Avenue
glam gardens social/vr
Saks debuts a new annual spring tradition called Glam Gardens. Email. Social. Events. Print
Annually, Saks creates a never before seen botanical experience across all meida in partnership with MasterCard. Saks creates massive botanical world, including a Fifth Avenue pop-up cafe and events inclusive of all majotr beauty brands and fashion publications.
Social media was a major focus, as we encouraged partner engagement and created an innovative 3D collaboration with YouTube, making Glam Gardens our most engaging social media campaign to date with 75 million impressions.