Lord + Taylor Rebranding

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Concepted and designed the re-launch of 2019 Lord + Taylor Logo and color design and launched the “Smarter Way to Shop” campaign. Client brief and objective: Simplify and minimize and lose the flourish and "give me utilitarian!" Good bad or ugly , some reviews were better than others. Sales increases over 200% since launch of the new logo and "smarter way to shop" tagline so there you have it.