Saks Off 5TH
Designed and launched an exclusive beauty collection, Fifth City
The new brand, which is priced affordably, includes makeup for the face, lips, and eyes — plus brushes and accessories.
The packaging is black, with rose gold caps and accents.
Fifth City marks a significant step in Saks OFF 5TH’s strategy to expand its exclusive merchandise assortment.
More than 35 products will be featured as part of the launch, including brushes with cruelty-free bristles; blush and highlighter sticks; lip gloss tubes; ribbon hair ties; and a towel turban.
Fifth City is exclusive to Saks OFF 5TH locations in the U.S. and the retailer’s website. Prices range from $4.99 to $60 USD.